Power Plant Creative is a boutique advertising firm specializing in print and web campaigns for entertainment products. Through creative solutions, and innovative design we energize your brand from concept to finish.
Cliff grew up in a small town in Southeastern Idaho, 100 miles from Yellowstone National Park. At 22 he moved to Los Angeles, and worked his way through college as an art director in print. Learning quickly the value of professionalism, he graduated as Valedictorian at the world renowned Art Center College of Design in Pasadena California.
Twenty years later and Cliff has created nearly 2000 images for some of the most innovative properties and best selling authors of our time. The X-files, Star Wars, The Crow, A Wrinkle in Time, The Chronicles of Narnia, Star Trek, the Golden Compass, to name a few, along with other projects for legendary authors Stephen King, John Grisham, C.S. Lewis, Madeline L’Engle, Lois Lowry, Edgar Allen Poe, Washington Irving, Mary Shelley, Isabel Allende, Neil Gaiman, Cassandra Clare, Poppy Z. Brite and Caitlin Kiernan.
Cliff Nielsen’s illustrations have been awarded for their excellence by the Society of Illustrators, Communcation Arts Magazine, Print, and the Spectrum design annuals, and have been nominated for both the Chesley Award (presented by the World Science Fiction Society) in recognition of his achievements in illustration, and David Gemmell’s Raven Heart Award.
He has been an international speaker as an authority on digital art, served as a judge for the Society of Illustrators and Illustrators of the Future annual competitions, has been welcomed as a guest of honor at fan conventions, and enjoys teaching digital illustration in his spare time at the Art Center College of Design in Pasadena, California.
Lisa Crockatt, the founder of Power Plant Creative has contributed to the print advertising community for over 20 years beginning in Toronto where she graduated from Humber College of Applied Arts for photography. Raised with traditional values, in a small Canadian town with a population of 600, she learned there is no substitute for hard work.
Creating imagery in the music industry as a freelance photographer post graduation led her to Los Angeles. It was there in 1997 she was offered the position to manage Ron Slenzak, a premier entertainment advertising photographer. Her roles, besides the general production of each photo shoot, included the responsibility of managing, manufacturing and sourcing all props and wardrobe that were ultimately created into award winning key art by the agencies they worked for.
After surging out on her own, for 15 years Lisa contributed creatively doing props, sets and wardrobe for most of the top brands we see today. She is recognized in the industry by her high end clients as someone who has the ability to adhere to an expedited schedule, managing tight deadlines while addressing client needs from concept to finish. The final outcome connects consumers with a powerful brand.
Along her path heartwarming friendships have spawned, loyal clients have developed, and an iron clad reputation has been gathered.